Your Big Why


In this lesson you will be challenged to find your ‘why’.  Your BIG WHY is what will drive you everyday, it is your reason for getting up and it is what defines the difference between you and other businesses that will not survive the long haul… 


Your Big Why helps you to market your offerings, it helps you to decide what you will and wont add later on, and it keeps you going on the dark days. 

I have my big why written up on my mirror and I connect to it EVERY day.

Hint, if you are not prepared for your family and friends to see your big why, then you might have some mindset blocks to deal with first, better to dig into these now in case they trip you up later on.


For this lesson you will need to:

1. Watch the short explainer video below

2. Download the Big Why activity below

4. Keep your big why in a place where you can connect with it regularly

5. Share your big why with as many people as possible, this will help you to clarify it further and build your confidence

*HOTTIP this is your secret sauce, the reason you love what you do (and why others can’t resist you too), it forms your USP (Unique Selling Point), and the basis of all your marketing messages and business decisions. So no biggy then lol. So it is well worth taking your time with this activity even though it can be a teensy weensy bit confronting (sorry not sorry petals, you know growth comes from discomfort – wink).

Here is your Big Why Activity PDF