What You Stand For


In this lesson you will be challenged, you will be triggered, and you will get a taste of mindset work. 

I promise it will be worth the intense emotions experienced. This step is what will have you standing out from the crowd.

Every successful entrepreneur that I see out there has nailed this ‘so what’ and I know that you can too.


When push comes to shove, there might be hundreds of other people doing what you are doing it, you need to be able to answer the SO WHAT question in order to stand out and succeed.

You WILL have people challenge you, and it will hurt.  This activity helps you to clarify what you are doing and the reasons behind it.


For this lesson you will need to:

1. Watch the short explainer video below

2. Download the activity below – these build on your core marketing messages and help you to see how you are different from everything else out there. This alone makes some great headway into busting impostor syndrome! You cannot compare yourself to everyone else because you are UNIQUE baby (and so are they). We are ALL here to bring our gifts to the world, and your offerings are right for YOUR tribe. Stick with what your soul tells you is aligned… #hint, it feels like cuddling puppies and can cause tears to spring up in your eyes, that is just the feeling you might get when you are directly connected to your higher purpose and your own innate wisdom.

4. Celebrate, you did it. You have officially completed the first course and as such have completed a vital business action that average business owners merely skim past (or miss out completley).

*Trust me, you now have an advantage! In my 25 years in business and more than 10 years of coaching I have come to learn that only ALL the successful people have nailed these important core business foundations. So you will be standing on the shoulders of giants darling.

Here is your What You Stand For Activity PDF

The First Ending

#REVIEW – ok, since this was your first course in the Business Acceleration Club I have made you a wee ‘review’ just so you can feel the FEELS and pat yourself on the back. Note: I won’t do this for the rest of the courses, because you won’t need the pats by then, you will be flying high!

Oh, and in this first course, I have uploaded the PDFS for you to make things easy (our brains can be overloaded when we start something new) but they take up a crazy tonne of space on the website and it would slow down the site to upload too many, so the remaining courses will have links for you download the PDFs yourself :).