Refining Your Business Ideas


Your mission is to now refine all those fantastic ideas you got out of your clever brain in the first lesson.   

This is also called the culling phase, and just like it sounds, it can be brutal, so grown up britches on for this, and engage your sensible brain. Don’t worry we have a trick for you to make this easier.


The refining stage helps you to weed out the things which would be nice to have but which might distract you from making your business work for you in the long run.

In a later module we will explore options for business models to deliver the ideas that you decide to run with after this exercise


Ok, are you ready? Let’s go!

1. Watch the video below.

2. Grab your highlihters and your Brain Dump activity from lesson one.

3. Open up the resource with the instructions for this activity which you will find below.

4. Take some quiet time to complete the activity

Here is your Refining Your Business Ideas Activity PDF