Deep Dive Into How You Will Solve Your Clients Unique Needs
Now it is time to figure out the steps that will take your clients from “arghhh” to “wow I feel great”.
I term these two points for your clients as “pain island” and “fantasy island”.
We then move onto figure out what steps would be involved in getting them from pain island to fantasy island and even try to figure out how to take you out of the equation! This will be helpful for you later on when we talk about business models and scaling..
Don’t be fooled into thinking this does not apply for a product, all solutions, including products take clients on a journey. Let’s look at tea for an example. Pain island is omg I am so stressed and I need some time out. Fantasy island is wow I feel great. The journey, could be something like, they learn about the different herbs in your teas and what they do, then they might learn how to recognize what they need at any given time (you could deliver this as a PDF resource, a blog on your website or even a small bonus course), then the final step is to learn how to pack out whole relaxation/healing experience with other products they can also purchase from you, or an affiliate product that you get a kickback off.
We clarified your unique solution in the last lesson, and here we move on to tying all the work you have done on clarifying your business, your clients and your solution during this module into a framework that sets you up for future success.
On each of the client Islands, you will think about what your client’s pain/pleasure points are, but take this a step further by thinking of how this REALLY manifests in their lives. Taking a real deep dive here will ensure that you come up with the best solutions. What you come up with will surprise you, even you have been working with your clients for 25 years because this method offers a whole new way of seeing things.
1. Watch the video.
2. Open up the lesson resource and follow the prompts.
3. Take a breather and reward yourself. You have come a long way in just these two courses. What can you do to celebrate? A coffee date with yourself, a long bath, a walk on the beach, dance around your living room singing loudly? The celebration part is really important for manifesting more goodness and great business results.
* The next module is all about vision and goal setting, and now that you REALLY understand your business, your clients, and your solutions, this will be a breeze.