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Soul Method Marketing Course Ten

Cracking Websites

 

Websites, you gotta have one!

Is that really true? Well no, it is not. Not every business needs a website, and you can in fact have a super successful business with no website, or worse yet, a crap one. The thing is, that people are attracted to YOUR energy, they will forgive a shit website if they vibe with you.

That said, we want you to have a cracking website, and this course is all about helping you to get just that.

THE CONTENT

Lesson one: Website basics – In this training we cover: do you need a website, what sort of website you should have, domain names, and other considerations

Lesson two: All about website plugins

Lesson three: Deciding which pages to include on your website

Lesson four: Branding and your website

Lesson five: Refining your website, how to get it looking pretty – this recorded live training shows you several website reviews

THE ACTIONS

* L1 – Come up with a good few domain names, I suggest you keep it REALLY simple, don’t get too fancy, keep it short and for goodness sakes, let it say exactly what you do.  Your domain name matters to your SEO.

* L1 – Write out what you would like your website to be able to do today, next year, in five years, and in ten years time – trust me, start with the end in mind, changing your website it expensive and very time consuming

* L1 – Select a domain name and register it, consider carefully if you will have a .com or a co.country domain

* L1 – Decide if you will do your own website or buy a pre-made template to do it yourself

* L1 – Settle on a website platform ie wordpress, squarespace, shopify etc

* L1 – Select someone to host your website. I recommend NoHassleWebsites (hosting is basically your website is stored on a server, you probably do not want the expense of having your own server unless you are a very large company, but make sure you select someone who has a grunty server which does not ‘go down’ all the time)

* L2 – Install the 6 plugins mentioned onto your website

* L3 – Brainstorm what pages you would like to include on your website

* L3 – Take one piece of A3 paper for each page of your website and write the title of the page in the middle of the paper, remember names are important for SEO

* L3 – For each page of your website, put post-it-notes for the content you will include on this page, I recommend using one colour post-it-note for this so that you can interchange them between pages as you go

* L3 – Add the one action you want your website visitor to take on each page (and use a different coloured post-it-note) these will become your call-to-action buttons

* L3 – Make a list of internal and external links you could have on each of the pages

* L3 – Make a list of testimonials that will go onto each website page

* L3 – Consider what video you could put on each page and what points you would cover in each of those videos (video is key for SEO)

* L4 – If you are going to make any changes to your brand palette, now is the time to do it

* L4 – Think about how your brand and flavour are represented in your website

* L4 – Ensure that your website has plenty of white space

* L4 – Make sure that your headings stand out and are all the same font

* L4 – Make sure that your fonts match each other and that the heading and normal text look different to each other

* L5 – Tidy up a different part of your website every week. I recommend that you set one hour aside each week to review your website analytics on Google Analytics and Hotjar and then schedule one hour every week to update and improve both the look, feel, and functionality of one page on your website, and be sure to include SEO work in this plan.

 

 

 

 

 

BONUS SECTION

Go Daddy – for domain names